Smarter Selling: Next generation sales strategies to meet your buyer’s needs – every time

Key messages

• Self understanding – of your behavioural preferences, and how these impact others – is the starting point for building better relationships.

• You cannot decide to change your personality, but you can decide to change your outward behaviour – if you so choose.

• The way that you behave determines the way that others behave towards you.

• Behaviours must be genuine. False behaviours are quickly seen for what they are.

• There is a strong positive correlation between high Octagon™ scores and I Owe U sales success – especially in Trust, Your needs and Feelings.