Acknowledgements
My first acknowledgement goes to the many authors and great minds behind the books, articles and publications listed under ‘Going further – references and additional reading’ at the end of most chapters in this book. Three books in particular sparked my original interest in the subject of pricing and my thanks go to Thomas T. Nagle and Reed K. Holden for The Strategy and Tactics of Pricing, to Robert J. Dolan and Hermann Simon for Power Pricing and finally to Michael V. Marn, Eric V. Roegner and Craig C. Zawada of McKinsey & Company for The Price Advantage. Any reader wishing to go further should begin with these books. I have also drawn inspiration from the many pricing articles published in the McKinsey Quarterly.
Second, I ...
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