Management questions for your business
| • | Does our price-setting process factor in value to the customer, ability to pay and the influence of reference prices on willingness to pay? Does it consider the impact on competitors and other parties? |
| • | How has price been characterized in the industry? Is there a history of price stability or anarchy? Is the industry vulnerable to price wars? |
| • | What is our pricing role within the industry? Are we the price leader with a dominant influence over other players in the market? Are we a price follower, responding to the strategy of the Number 1? If there is no price leader, is there an opportunity to assume the role? |
| • | Which life-cycle strategy best applies to our business? |
| • | Is our price structure capturing value from ... |
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