Management questions for your business
| • | How might value players disrupt our market in the future? |
| • | Which benefits would discounters chose to strip away? |
| • | How could we respond with enhanced benefits? |
| • | Which customers are likely to react favourably to benefit propositions? |
| • | Are we over-estimating the potential costs and levels of defection in the face of low-priced competitors? |
| • | Does our pricing strategy maintain our premium until actual trigger levels of defection are reached? |
| • | Should we review the level of our price premium? |
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