Smarter Pricing: How to capture more value in your market

Is plastic a commodity?

Plastics are not commodities. In the business-to-business sector, Polymerland, part of GE Plastics, supplies resins to designers and manufacturers of plastic products. The properties of the resins must match precisely the required characteristics of the end product – a mobile phone, for example. It must also match the needs of the manufacturing process. According to Thomke and Hippel, Polymerland differentiates its plastics business by making available 30 years’ in-house knowledge and expertise on a website. The site is password-protected and allows registered users access to company data sheets, engineering skills and even simulation software. This perceptive benefit of risk reduction through simulation and information ...