Charge them for what they don’t eat!

The Oriental City Food Court, 399 Edgware Road, in North London offers an open Chinese buffet with self-service for a fixed meal price of £15 per head. The factor most impacting on profit, once the price has been set, is the degree of wasted food. Therefore, to encourage good behaviour, the restaurant has a second dimension to its pricing scale: wastage above a token amount on any plate is charged at £5 per 200gm. With a penalty for wasting food, diners tend to take small portions and refill with dishes they enjoy. Good behaviour is supported by the pricing structure.

There is a cost to a dentist when a patient misses an appointment. This ‘bad behaviour’ on the part of the patient results in extra administrative ...

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