Buying more as the price rises!
There are exceptions and limits to price elasticity when prices reach levels implying either unbelievably high or unacceptably low standards of performance. For example, few parents would buy a child’s car safety seat priced 60 percent lower than competing products because it breaches the zone of credibility. There are also a small number of examples of positive values for E, typically in status-related products. Research by Angela Chao and Juliet B. Schor in 1998 found that demand for cosmetics, such as lipstick, eye-shadow and mascara, among college-educated women increased as the price rose. The price coefficient was +0.117. In a broader sample of females the coefficient was found to be conventionally negative ...
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