Management questions for your business
| • | Are we leaving value on the table? Are some of our products and services under-priced? |
| • | Are price perceptions gauged analytically with statistically significant samples, or are general perceptions extrapolated from the views of a small number of vocal customers or sales people? |
| • | Would conjoint analysis help price new lines more judiciously? |
| • | How could we test new prices on real customers? |
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