Smarter Pricing: How to capture more value in your market

Chapter takeaways

• Pricing positions products faster than any other element in the marketing mix.

• It is the most important profit driver.

• Experts believe that pricing is poorly managed with profit potential left unrealized.

• Complexity is an explanation, encouraging organizations to be price-reactors. In effect they delegate pricing management to customers and competitors.

• The recommendation is to price smarter.