Anderson, E. and Simester, D. (2003) ‘Mind your pricing cues’, Harvard Business Review, November.
Hess, J. and Gerstner, E. (1991) ‘Price matching policy: an empirical case’, Managerial and Decision Economics, Summer.
Lurz, B. (2002) ‘Pricing opens the door to profit’, Professional Builder, May.
Marketing Magazine Presswatch – a monthly survey conducted by Taylor Nelson Sofres.
Marn, M. V., Roegner, E. V. and Zawada, C. C. (2004) The Price Advantage, Wiley, Hoboken, NJ – see Appendix 2 ‘Anti-trust issues’.
Murphy, C. (2005) ‘Rising costs please pass it on’, Marketing Magazine, 31 March.
Naipaul, S. and Parsa, H. G. (2001) ‘Menu price endings that communicate value and quality’, Cornell Hotel and Restaurant Administration Quarterly, February. ...
Get Smarter Pricing: How to capture more value in your market now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
