The Economist (2004) ‘Special report: Wal-Mart’, 17 April.

The Economist (2004) ‘Stiff competition’, 21 August.

Ewing, J. (2004) ‘How far can Germany’s Aldi go?’, Business Week, 26 April.

Florissen, A., Mauer, B., Schmidt, B., and Vahlkamp, T. (2001) ‘The race to the bottom’, McKinsey Quarterly, 3.

Foster, L. (2004) ‘Toys’ sad story’, Financial Times, 17 September.

Frank, R. J., George, J. P., and Narasimhan, L. (2004) ‘When your competitor delivers more for less’, McKinsey Quarterly, 1.

March, P. (2001) ‘How to fight off your competitors’, Financial Times, 2 August – a number of industrial examples are drawn from this article.

Nagle, T. and Cressman, G. E. (2002) ‘Don’t just set prices, manage them’, Marketing Management, November/December. ...

Get Smarter Pricing: How to capture more value in your market now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.