Managing the investment markets
What does this mean? In short, that the two CEOs should stand shoulder to shoulder behind the deal to provide visible evidence that both have a lot of ‘skin in the game’.
However, this not only underlines and cements the supplier’s full commitment to the success of the client’s business. It also influences the share price of the client for the longer term by illustrating containment of the company that outsources and spreading risk through the use of expert, world-class providers.
At the same time, clients should not underestimate the supportive effect that the linkage with their own brand and company mark has on the supplier’s standing in the global investment markets and ultimately its share price. Extensions ...
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