Evaluating the business case through M&A principles

As well as establishing the common ground with the other party, each side must also evaluate the resulting business case to ensure it not only represents a fair and sustainable arrangement but is worthwhile commercially for its own business. This means balancing short- and long-term targets, risks and value creation, and taking a view on the potential for sharing of future gains from innovation. At the same time, the CFO should construct an off-balance business case – essentially calculating the price of doing nothing. Often the price would be commercial oblivion, or even the company becoming an M&A target for a key competitor.

This crucial assessment of all the options is clearly an issue to ...

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