Smarter Outsourcing: An executive guide to understanding, planning and exploiting successful outsourcing relationships

Communicating the nuts and bolts of the deal

This process of winning market buy-in may mean being transparent about the precise contractual obligations that the outsourcing provider is stepping up to, as well as the more obvious information released into the public domain. An equally important element is the joint endorsement of the agreement at CEO level or equivalent in both organizations. This public shouldering and sharing of responsibility for delivering the targeted benefits – and by extension for achieving the corporate strategy – can be especially influential among the investment community, who are pleased to see commitment on the part of a well-regarded outsourcing provider. Obviously such public endorsement does not happen very often, ...