A question of emotion
Such examples support our view that there is virtually nothing that is core to today’s businesses. For many CEOs and boards, the difference between what is core and non-core comes down to their own mental attitude to what they perceive as the ‘crown jewels’ of their business.
Not surprisingly, these emotions run deep – right across and through every organization, especially where they affect people’s careers and self-esteem. The emotion inevitably triggered by the word ‘out’ in ‘outsourcing’ makes it crucial that the concept is presented in the right manner and context to the business units, the technology specialists and whoever else becomes involved in investigating the options. And the right context is that this is not ...
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