O'Reilly logo

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business by David Siteman Garland

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 12. Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7

Smile, you're on camera!

Back, even 10 years ago, people could get away with being douche bags (I know, nice choice of language). Why? Because there were only a few ways they could be "outed" for being jerks.

Perhaps the local newscast picked up something stupid that person did. Or the individual was arrested. Or someone complained to a friend about them over coffee. The outlets for transparency were limited. Only certain people had a voice.

With the Social Web, Everyone Has a Voice

Some voices are large and in charge. Some are a little quieter. But everyone has a say. Instantaneously. Think about this shift for a second. Let's pretend a few years ago you had a bad experience at a restaurant. What could you do? You could tell your friend Jane next time you saw her. E-mail a few friends. Write a letter to the editor of the local food publication. You could do it pretty quickly in private (e-mail, in person) or super slowly in public (letter to the editor).

Now you could tweet it, Yelp it, Facebook it, blog it, make a video about it, whatever. And you can do it as privately or as publicly as you want ... in a blink of an eye.

The reality is that this shift is going to continue. More people are blogging. More people are on social media sites. More people have a voice. More people are creating and posting instantaneous video with pocket cameras and phones. The world has never been, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required