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Smarter Execution: Seven steps to getting results by Rhoda Davidson, Bettina Büchel, Xavier Gilbert

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Chapter 2. Pick only the best

BMW is one of the great automotive manufacturers, one that – along with Porsche and Ferrari – defines sleek and stylish European motoring. In September 2007, for the third consecutive year, the BMW Group was leading the automobile industry in the Dow Jones Sustainability World Index, reflecting its commitment to saving resources throughout its value chain. ‘Communications and teamwork are the lifeblood of our business,’ observes Dr Martin Rudolph, a project manager in the Information Technology section of BMW. ‘We depend on these two factors in all aspects of our business – from our research laboratories, which aim to develop more environmentally friendly engineering, to the systems that we use to support our network ...

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