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Smarter Consulting: How to start up and succeed as an independent consultant by Mike Johnson

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Chapter 6. Marketing yourself

 

‘If I had my life to live over again, I would elect to be a trader of goods rather than a student of science. I think barter is a noble thing.’

 
 --Albert Einstein
 

‘Put all your eggs in one basket, and watch the basket.’

 
 --Mark Twain

Well, hopefully by now you are on your way. You’ve made a proposal, boldly asked for the order and been rewarded with some work. What you have done is to effectively ‘sell’ yourself. Congratulations! Now we need to move on and think about consolidating all that effort and moving into marketing mode. What this means for the independent consultant is putting yourself into a position where you get noticed – even sought out – by prospective clients. Is it really marketing? Well, yes and no. ...

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