NOTES
CHAPTER ONE
1. Trip Kucera and Peter Ostrow (Aberdeen Group), “Sales and Marketing Alignment: The New Power Couple,” December 2011, http://sellingstrategies.com.au/resources/documents/Aberdeen-Report-Sales-Marketing-Alignment-Oct-2011.pdf
2. DemandGen report, “Breaking out of the Funnel: A look inside the mind of the new generation of b2b buyer,” March 2010, http://www.demandgenreport.com/industry-resources/white-papers/430-breaking-out-of-the-funnel-a-look-inside-the-mind-of-the-new-generation-of-btob-buyer.html#.ULKmHaWztH8
3. Nigel Edelshain, Sales 2.0 whitepaper on “Social Selling; 9 Tips on Selling to Today’s NEW Customer, 2011, http://www.sales2.com/2011/11/the-social-graph-is-your-friends/
4. Hubspot Blog Post, “What’s ...
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