ACKNOWLEDGMENTS
It has taken me 20 years to gather up all the courage to write a book like this one, and it wouldn’t exist if it wasn’t for my editor, Bob Nirkind at AMACOM, whose unabashed enthusiasm and support for this book made it happen. My master collaborator, friend, and editor, Naomi Lucks, demanded extreme excellence with a no-tolerance zone for mediocrity and always helped me stay the course.
As the inside sales world continues to explode, I’m so grateful to hold onto my front row seat in this extremely exciting space. I want to thank Larry Reeves and Bob Perkins, the founders of AA-ISP (American Association for Inside Sales Professionals), for creating a growing community that is the place to be if you live and breathe inside sales. ...
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