Introduction to the fourth edition
As I write this fourth edition of Smart Retail, I’m 13 years further along from the first. So much has changed in those years, not just in retail terms but also in my own confidence in a career and my understanding of the world in which I operate. It happens to us all and is one of the positive benefits that come from doing a thing long enough that you get really good at it. I’m sure it’s happening to you too.
Some ideas I included in previous editions were originally informed hunches based on observing the world’s best retailers, and most of these hunches have gone on to be proven correct many times over. During that time I’ve had the opportunity to refine my ideas and my professional practice with many ...
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