Smart Retail, 4th Edition

Chapter 14

Promote or die

The squeaky wheel gets the oil.

In this chapter we explore

• thirty ways to promote the business and an analysis of their impact on the four rules of performance improvement
• how to build a down and dirty 12-month promotions planner.

But I can just do it in social media

In the previous chapter, I talked a little bit about the use of social media to build customer awareness for your retail business. This chapter should give you some ideas on the sort of promotional content you might want to fuel that social media activity with. Carefully considered promotions are important because they create interest and surprise and, in conjunction with honest pricing, are essential performance improvement tools. There are, of ...