Chapter 2
Retail secret two: what’s the Big Idea?
The great Sam Walton, founder of Walmart, told the mom and pop stores who would fight to stop him opening in their town to “work out what you can do that I can’t, get really good at it and get even better at telling people about it”. As we find ourselves deep into the twenty-first century, it turned out Sam was right and those who followed his sage advice have prospered. You’ve gotta know what you are!
In this chapter we explore
- the importance of understanding what your business is for
- the vital role of emotional context in understanding what it is you really sell
- how to uncover your own Big Idea.
What we really do
The room of hardened DIY retail veterans is silent, save for one measured ...
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