Smart Retail, 4th Edition

Table of contents

1. Cover
2. Title page
3. Contents
4. Dedication
5. About the authors
6. Acknowledgments
7. Introduction to the fourth edition
8. Why retailing?
9. Part 1: The seven secrets of modern retail
   1. Introduction: how customers have taken charge
   2. 1 Retail secret one: low friction and high reward
   3. 2 Retail secret two: what’s the Big Idea?
   4. 3 Retail secret three: want? Got. Need!
   5. 4 Retail secret four: “I’m just looking”
   6. 5 Retail secret five: I choose stories
   7. 6 Retail secret six: the everywhere store
   8. 7 Retail secret seven: “we love working here”
10. Part 2: A bit of doing it
    1. Introduction: practical people
    2. 8 How to build great teams
    3. 9 How to get people to give a damn
    4. 10 A little better every time
    5. 11 Love shopping!
    6. 12 Price and value
    7. 13 Cutting through the marketing
    8. 14 Promote or die
    9. 15 The great big theatre of shop
    10. 16 Detail, detail, detail – the store environment
11. What did you think of this book?
12. Epilogue – And we’re done?
13. Appendix I Reading stores the practical way
14. Appendix II Street time
15. Appendix III Books for retailers
16. Index
17. Endorsements
18. Imprint