MORE GOOD WORDS TO USE
There are many powerful words from which to create the opening statement. You’ll find the same 13 words used repeatedly in marketing and advertising, because they cause an automatic, visceral reaction in most people (probably because they directly address our inner FUD: fear, uncertainty, and doubt). If possible, weave a couple of these top 13 words into your statement:
• You
• Money
• Save
• New
• Easy
• Love
• Discover
• Discovery
• Results
• Health
• Proven
• Guarantee
• Free
In addition, the words listed below will help you create a powerful opening statement. Again, keep the behavior and learning models in mind as you select the words that will have the greatest impact on your prospect:
• Expand, maximize, boost, increase, ...
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