Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

OPENING STATEMENT MASTERY

As in any great spy movie, your prospecting mission here, should you choose to accept it, is to create enthusiasm and immediate interest in your decision-making target’s mind, paving the way for the first appointment and further selling dialogue. You want to capture prospects’ undivided attention so effectively that they are eager to learn more from you.