SUBJECT LINES
Think about the deluge of items in your company e-mail in-box and the way you decide which ones to open. Personal friends, family members, your boss, and business colleagues—those are the easy ones. What entices you to open an unsolicited e-mail or one from an unknown sender? There are a number of ways to improve your chances of having your e-mail reach Ms. Target (nimbly avoiding fire-walls and spam filters) and then get opened.
As you might expect, there are different schools of thought about how to write a subject line that has the greatest open rate. You may need to do some testing and use a blend of the following suggestions to suit your sales environment and the prospects you target.
An e-mail message has roughly a one- to ...
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