YOUR TARGET MARKET
A target market in the most general terms is a group of customers a business has decided is the most likely to purchase its products and/or services. Once a target market of customers is researched and defined, marketing and selling strategies can be developed that capture that audience’s attention and ultimately convert those prospects into loyal customers.
The key here is to define the group of customers—your target market—to whom you will be making your SMART Prospecting calls.
Who are your current clients now? What common attributes do they possess?
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