WHAT ABOUT THOSE RISKS, OBSTACLES, AND ISSUES?

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Your prospects are conditioned to think you’re lying to them. Get their concerns on the table and addressed early in the process.

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If this were an ideal world, you could work through the steps outlined earlier and create your goals, then zip right along and accomplish them with no problems. However, we live in a changeable landscape that is littered with stumbling blocks from our personal lives, our professional positions, and the world at large, including economic, political, and social aspects of ...

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