Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

WHAT IF YOU DON’T …

… make the call? If you promised to call someone after a networking event, a trade show, an impromptu conversation at the coffee shop, or a shared cab ride to the airport and you don’t call when you said you would, here is a quick list of the consequences you face:

1. You tarnish your reputation within the business community. That alone is bad for your long-term success in the business world. In addition, you are your company’s representative, and so you also damage your company’s reputation. That’s a big deal too. Your company is judged on the behavior you exhibit in your dealings with the prospect. If you are unprofessional, unreliable, or untrustworthy, the entire company can be written off in a matter of minutes through ...