OPTION #3:
Use Mr. and Mrs. Name …
Sales Pro: “This is [sales professional] with Selling Team, I promise to be brief. We are an innovative billing and IT solutions company. The purpose of my call is to connect at the time I promised you in my letter and introduce myself and learn more about your current business challenges and discuss leveraging your IT to establish sustainable competitor advantages (increase profit).
“This is not a sales call. We have had a tremendous amount of success in IT. I’m not sure if we can even be of help to you yet.” [Name-drop any current clients]
“Let me ask you a few brief questions….
“Are you experiencing any of the following?
[or] “On a scale of 1–10, 10 being an urgent need to get done today and 1 being it can ...
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