OPTION #1:

Prospect accepts your call: “This is [Prospect Name].”

Sales Pro: “Hi, [Prospect Name]. Thanks for taking my call. I know your time is valuable, and the purpose of my call is to discover more about you and your IT or billing challenges (identified pain). I noticed in (source-article) that … [or] that your CEO stated in your annual report…. Did you see the article or statement?” (Pause)

Prospect: “No.”

You: “That’s okay; it’s hard to keep up with all the communications at your company. I will send you the article via e-mail so you can have it as a reference. What I’d love to do is just meet briefly face-to-face over coffee or at your office and learn more about you and address any challenges you might be facing in today’s competitive ...

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