SALES SENSE LETTER FRAMEWORK
Below is a brief outline of a Sales Sense letter followed by a sample letter that employs this structure.
GrabberDecision makerResearch your account.Pain: What is their pain or what would make them happy?Frustrated with?Curiosity
What if _________________ what would this mean to your business _________________ 10–30 percent increase in revenue or reduction in time or cost?
Results: Be specific with your results.ArticulateWhat have other clients achieved by your services?
Result of using our services: Our clients have saved over (10–20% intime using our system, which has resulted in less turnover and _________________ to the bottom line.)
Why would they buy?Be very specific about the results.UniqueUVP
Unique value ...
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