CHAPTER 4READY, FIRE, AIM!
The odds of hitting your target go up dramaticallywhen you aim at it.
MAL PANCOAST
KNOWING YOUR TARGET market and spending time to refine your prospect list will save you many hours of time and frustration. Trust me on this. It’s through our mistakes that we learn the most. When I first started my consulting business, I wanted to help small businesses grow. My vision was to give them all my knowledge and to work side by side with them to help them increase sales. I felt I could reduce the rate of small business failures while making an income for myself.
Knowing that my target market was small business, I immediately jumped in headfirst. I went to Chamber of Commerce meetings, every networking event east of the Mississippi, ...
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