Smart Pricing

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Jagmohan RajuZ. John Zhang

Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerEditor: Steve KobrinExecutive Editor: Jeanne GlasserEditorial Assistant: Myesha GrahamOperations Manager: Gina KanouseSenior Marketing Manager: Julie PhiferPublicity Manager: Laura CzajaAssistant Marketing Manager: Megan ColvinCover Designer: Chuti PrasertsithManaging Editor: Kristy HartSenior Project Editor: Lori LyonsCopy Editor: Krista Hansing Editorial Services, Inc.Proofreader: Language Logistics, LLCIndexer: Erika MillenCompositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig

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