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Smart or Lucky?: How Technology Leaders Turn Chance into Success

Book Description

Smart or Lucky? How Technology Leaders Turn Chance into Success

About the Book:

An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world.

To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it.

  • Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries

  • Based on experiences with hundreds of successful and failed companies in the software market over three decades

  • Author's method has resulted in expanded revenue and increased market success for both large and small companies

Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.

Table of Contents

  1. Copyright
  3. One. Lightning Doesn't Strike Twice: What Happens When You're Lucky but Think You're Smart
    1. 1.1. Wang Laboratories: What Happens When a Company Starts Believing Its Own Marketing
    2. 1.2. Digital Equipment Corporation: Sometimes the Smartest Kid on the Block Loses
    3. 1.3. Sun Microsystems: Why Deft Execution Is as Important as a Great Vision
  4. Two. Gaining and Retaining Customers: How to Get Customers to Adopt and Commit to Technology
    1. 2.1. Visix: Overly Complicated Technology
    2. 2.2. Visual Basic: Easy Solutions Up Front
    3. 2.3. Cloud Computing: Changing the Way Businesses Attract Customers
      1. 2.3.1. Lessons Learned
  5. Three. You're Not Dead Yet: How Some Companies Come Back from Near Death Experiences
    1. 3.1. Changing IBM's DNA
    2. 3.2. Transforming Apple, Inc., from a PC Maker to a Commercial Brand
      1. 3.2.1. Lessons Learned
  6. Four. The Google Sneak Attack: Supplanting the Market Leader
    1. 4.1. Netscape: The Giant That Could Have Been
    2. 4.2. The Google Sneak Attack
    3. 4.3. Amazon.com's Walmart-Inspired Sneak Attack
      1. 4.3.1. Lessons Learned
  7. Five. Hero Worship: Gaining Loyalty by Helping Your Customers Find Personal Success
    1. 5.1. Powersoft versus Gupta Technologies
    2. 5.2. How Powersoft Beat the Odds
    3. 5.3. Gupta Technologies: Why Elegant Technology Isn't Enough
    4. 5.4. Powersoft's Problematic Success
      1. 5.4.1. Lessons Learned
  8. Six. Lessons from the Lemmings Era: How Out-of-Control Dot-Coms Fueled the Future
    1. 6.1. Agillion: The Precursor to Software as a Service
    2. 6.2. Broadband Sports: A Premature Attempt at Online Sports
    3. 6.3. Excite@Home: Combining Cable and Internet Before the Market Was Ready
      1. 6.3.1. Lessons Learned
  9. Seven. The Gotcha Syndrome: Why Promising Technologies Fail
    1. 7.1. Artificial Intelligence: Not Commercially Viable
    2. 7.2. Object Orientation: Unmanageable and Unpredictable
    3. 7.3. Open Systems: An Approach, Not a Market
    4. 7.4. The Client/Server Market: Lack of Infrastructure
      1. 7.4.1. Why Client/Server Failed
      2. 7.4.2. The Second Generation of Client/Server: Too Much Complexity
    5. 7.5. The Inevitability of the Gotcha
      1. 7.5.1. Lessons Learned
  10. Eight. Standing on the Shoulders of Pioneers: How Lessons Learned from the Past Pave the Way for New Technology
    1. 8.1. Cloud Computing
      1. 8.1.1. Time-Sharing Service Bureaus
      2. 8.1.2. Outsourcing Providers
      3. 8.1.3. Managed Service Providers and Application Service Providers
    2. 8.2. Salesforce.com
      1. 8.2.1. Lessons from Siebel Systems
      2. 8.2.2. Salesforce.com Is Born
      3. 8.2.3. A New Approach to Software
      4. 8.2.4. Convincing Customers to Adopt
      5. 8.2.5. Building an Ecosystem
      6. 8.2.6. Remaining Competitive
      7. 8.2.7. Secrets of Success
      8. 8.2.8. Lessons Learned
  11. Nine. The Silver Bullet Syndrome: Beware of Solutions That Appear Too Good to Be True
    1. 9.1. The Internet
    2. 9.2. Artificial Intelligence
    3. 9.3. Object Orientation
    4. 9.4. Taligent: A Victim of the Silver Bullet
    5. 9.5. Navigating a Silver Bullet Market
      1. 9.5.1. Lessons Learned
  12. Ten. Splitting Up Is Hard to Do: When Walking Away from Legacy Products Makes Sense
    1. 10.1. Enterprise Resource Planning: The Value of Maintenance Revenue
    2. 10.2. AT&T: Forcing Change
    3. 10.3. Microsoft: The Advantage of Killing Off the Cash Cow
    4. 10.4. HP: Getting Out of the Instrumentation Market
    5. 10.5. Apple Inc.: Leaving the Hobby Market to Become a Media Empire
    6. 10.6. Skunkworks: Allowing New Products to Develop out of the Spotlight
      1. 10.6.1. Lessons Learned
  13. Conclusion: Ten Rules for Turning Luck into Sustainable Success
  14. NOTES
    1. 10.7. Chapter One
    2. 10.8. Chapter Two
    3. 10.9. Chapter Three
    4. 10.10. Chapter Four
    5. 10.11. Chapter Five
    6. 10.12. Chapter Six
    7. 10.13. Chapter Seven
    8. 10.14. Chapter Eight
    9. 10.15. Chapter Nine
    10. 10.16. Chapter Ten
  15. Acknowledgments
  16. About the Author