Smart Marketing

Abstract

This book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won’t have a million dollar marketing budget or a team of professional marketers to help you get the word out. The truth is you don’t need a big advertising budget to successfully market a product or service, and having a large team does not mean you necessarily have an advantage either. To be successful, all you need is to focus on the most important marketing and sales activities that generate the biggest impact for your business.

This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers ...