Book description
Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success—to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn’t necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a “how to” guide to help readers cut through the hype and get straight to what really matters to this audience—growing business and revenue.
Table of contents
- Frontcover
- Halftitle
- Title
- Copyright
- Dedication
- Abstract
- Content
- Foreword
- Acknowledgments
- Introduction
- Chapter 1: Principle 1: A Positive Marketing Mindset—Managing What’s In-between Your Ears
- Chapter 2: Principle 2: Insight—Understanding Your Customers
- Chapter 3: Principle 3: Messaging—Developing Messages That Stick
- Chapter 4: Principle 4: Visibility—Being Useful to Customers
- Chapter 5: Principle 5: Planning
- Chapter 6: Principle 6 (Part One): Selling—Like It or Not,You Are in Sales
- Chapter 7: Principle 6 (Part Two): Closing the Sale
- Chapter 8: Principle 7: Productivity—Maximizing Your Marketing Productivity
- Chapter 9: Conclusion
- References
- Index
- Ad page
- Backcover
Product information
- Title: Smart Marketing
- Author(s):
- Release date: August 2015
- Publisher(s): Business Expert Press
- ISBN: 9781631572357
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