Chapter 5

Prototyping and Work-Out of Your Service

Until this chapter, we have focused on the design of our service. We have learned a design thinking approach for the design of our service considering the needs of our society. You have got some knowledge and hopefully some experience on how to design your service. Now, we would like to move the next phase: prototyping and work-out.

In the real business world, this is the most important phase of your service. Your service needs to be prototyped and worked-out for real customers so that you can innovate in the real world. Even if your design is excellent, if you do not use it for real customers, it cannot have an impact on society.

Now, you have a design. Let us prototype it!

You may have a ...

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