Chapter 3

Societal Approach

A Japanese merchant joined our troop to escape from U.S. military attack. He brought a huge bag of Japanese military money. In the ­jungle, these paper money had no value at all. The knowledge of which plant is eatable has by far much value.

––My father’s words on the retreat to mountains in the Philippines during the last war

We humans are social animals. An independent person, without any social environment, can exist only in the theoretical, unrealistic context. The Japanese merchant thought money was the most valuable and useful thing for his family; this had been true in his former life. We ourselves may behave like the merchant and believe that the most valuable thing that we have been used to will be valuable ...

Get Service Design and Delivery now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.