Praise for Smart Business, Social Business
“Smart Business, Social Business is comprehensive in scope and a must-read for all businesses grappling with the rapidly changing world of social media and its potential positive (or negative) impact on business.”
Chip Rodgers, Vice President and COO,SAP Community Network, SAP AG
“Social media has empowered the social customer, which is forcing all businesses to be more human and in touch. It is imperative that companies today understand what social business means and how they can begin to effectively practice it internally and externally within their organizations. Michael Brito’s book, Smart Business, Social Business, is an outstanding guide to understanding ‘social’ and the steps necessary to leverage ...
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