Smart Business, Social Business: A Playbook for Social Media in Your Organization

Index

2008 Cone Business in Social Media Study, 23

2009 Consumer New Media Study, 23

abandoning communities, 90

acquisition metrics, 119

activating employees to engage in social media, 21-23

community management, 24-26

AddThis data, 214

Adobe, 140

advocacy, measurement metrics, 115-116

advocate identification, 197

advocate platforms, choosing, 195-198

advocates, 186-187

customer advocacy programs, 193

choosing the right advocate platform, 195-198

finding advocates, 195

organizational readiness, 193-194

identifying and empowering, 192-193

versus influencers, 187-188

measuring reach of, 190

purchase funnels, 191-192

role of, 188-190

agency point of view, social media/digital agencies, 142-144

Altimeter Group, 156, 174

Amplicate, 58

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