Introduction

So, why write? What is it that makes typing in a cramped airline seat on an 11-hour flight over Africa so desirable? It’s probably because of a love of reading in general, and of learning in particular. It’s not by chance that my professional blog at http://blogs.msdn.com/SoCalDevGal is titled “Contagious Curiosity.” To understand why we wrote this particular book, you must start with a look at the current landscape of business intelligence (BI) using Microsoft SQL Server 2008.

Business intelligence itself really isn’t new. Business intelligence—or data warehousing, as it has been traditionally called—has been used in particular industries, such as banking and retailing, for many years. What is new is the accessibility of BI solutions ...

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