Smart Big Moves: The Story Behind Strategic Breakthroughs

Chapter 3. Getting Back into Shape

Getting back into shape is about improving the performance of the business by reducing costs and increasing the efficiency of the value chain of activities. It often involves rebalancing the business model after a heavy focus on either the value proposition or valuable customers. This is about correcting error or excess. After finding a new game and paying excessive attention to product development, it may be necessary to get back into shape – as in Wipro’s case after the big move into software services. Similarly, this may be needed before or after giving attention to customers, as happened after the roll-out ...