‘"… combines a great story with great business insight … . I love this book!"
Mr Karimattam Davasia, President & Executive Director, Mahindra & Mahindra Ltd
Renato Fassbind, CFO, Credit Suisse
This is not an ordinary business book. It uses the fictionalized story of the ups and downs of a real company to show you how best to respond to the big challenges every company — be it a huge multinational or a small start-up — faces from time to time.
Ride the rollercoaster of real business moves with the cast of Smart Big Moves: Erik, the former software executive turned entrepreneur in the health food market; Per, his ambitious business partner; Bjorn, the ever-helpful mentor with an MBA under his belt who is always ready to hand out advice and case studies; Caroline, the talented consultant brought in to help smooth the strategic shifts. And watch out for the twist in the tale!
Through this engaging, entertaining and thought-provoking story, you will learn the secrets of formulating smart big moves using the three critical elements of smart psychology, smart strategy and smart risk management.
WHEN YOU NEED TO MAKE A BIG MOVE, MAKE SURE YOURS IS A SMART ONE!