Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

Index

A

Advantage Rental Car, 61

Allen, Norma, 77

The Alva Sewing Center, 58

Amazon, 124

brand extension, 60

Amelio, William, 79

American Express, 88, 103

Small Business Saturday, 127

Anderson, Chris, 78

Arch Deluxe, McDonald’s, 61

auctions, livestock auctions, 72-73

AwayFind, 75

Azcarraga, Emilio, 104

B

bank local, shop local campaigns, 140-141

banks, small-town banks, 33

bartering, 38

Basecamp, 77

be a tour guide in online worlds (work anywhere, anywhen through technology), 177-178

be proud of being small, 105, 186-187

antidotes for the negatives, 116-119

brands, 124-128

build community through involvement, 106-112

building community among customers, 121-123

building relationships, 119-121

keeping the business small, 123-124

network to build ...