Build an Online Media Center
Creating an online media center can help you increase your media coverage, establish your business as a leader in its market area or industry, and become a valuable resource for opinions, presentations, and advice. Include easily accessible, high-quality, reproducible information, photos, and videos that present your business, your owners and business principles, recent media appearances and coverage, contact information including social media links, and an invitation welcoming requests for interviews, presentations, and guest editorials or posts. Chapter 17 provides advice for creating this one-stop media shop.
Get Small Business Marketing Kit For Dummies, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
