Is It Unconventional?
Finding good, available business names isn’t easy, which makes choosing an unusual name (think Lady Gaga or Twitter) not just popular but smart. On the plus side, unusual names are most likely available as domain names and probably won’t be buried in an avalanche of search results, because few others have the same or a similar name. Foreign words fall into this category and are a good choice, especially when they share common roots with English and therefore sound somewhat familiar to English speakers.
On the flip side, unusual names require you to define and commit to how the name reflects your business or product, and they require explanation, education, and consistent use to achieve market awareness. In the end, they pay off by establishing a good foundation for marketplace dominance.
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