Making the Most of Newsletters
Unlike brochures, which deliver marketing messages to target audiences, newsletters are informal, friend-to-friend communications. They reach customers and those who’ve indicated an interest in your business with newsworthy information, useful updates, reminders of what your business does, and interesting, helpful ideas.
Newsletters can accomplish the following for your business:
Build credibility and reputation
Provide a means of frequent communication
Deliver news from your company and your industry
Answer questions, usually through a question-and-answer column
Offer tips that enhance your company’s credibility while also building customer confidence and loyalty
Share profiles of employees, customers, and success stories
Convey industry information (with ...
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