Stake an Online Home Base
To be credible online, you need a site you control and can update that’s findable by a search for your business name. Your own website, with a domain name that includes your business name, is the gold standard for online home bases. Your own blog (see Chapter 12) is a good alternative or a great complement, as either provides an updatable online location where you can share expertise, present offerings, and invite customer interaction.
As an alternative — or as a placeholder until you establish your website or blog — set up business pages on Facebook and Google+. Both are free, easy to establish, great for customer interaction, and highly findable in web searches.
See Chapter 10 for information on creating websites, including how to make your website mobile-friendly for the escalating numbers of people looking for you from mobile devices.
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